Workflow Automation vs. Unified API: What's Best for Your Integrations Strategy?
Product integrations are complex, generally suck and… are completely necessary for your business. Until the past 5 years, however, your only option was to build each and every product integration yourself. But now there are many tools - including unified APIs and workflow automation platforms - that can help with the work.
In this article, we’ll break down the three types of product integrations and help you determine which method best suites each approach.
Nick Kephart
27 April 2022