The unified API for B2B financial products offers 50+ integrations across commerce, accounting, ads, and payments to help your customers automate key financial processes with your product—from managing expenses to processing invoices. 

And while the platform can work well in certain situations, it’s worse than other solutions in the market in a variety of ways.

We’ll point out all of these ways so that you can better determine if Rutter or another solution is right for your particular integration use cases.

Note: This article was written on 9/16/2024. All of the information presented below is subject to
change in the future.

Merge

Merge, the leading unified API solution, lets customers add hundreds of integrations to their products through its unified API.

Top features

• Integration coverage across key categories. Merge lets you integrate with CRM, HRIS, ATS, file storage, ticketing, and accounting solutions 

• Integration observability tooling. Merge offers fully-searchable and filterable logs, automated issue detection capabilities, and a dashboard with holistic performance insights

• Advanced syncing capabilities. Merge lets you sync custom fields—beyond its Common Models—through features like Field Mapping, Authenticated Passthrough Requests, and Remote Data

When to choose Merge over Rutter

• You want to POST requests synchronously. Merge immediately writes data to your customers’ integrated applications; Rutter batches these requests, preventing your customers from accessing integrated data when they need it

• You want to sync entire transactions with your product through a single endpoint. Merge supports this while Rutter only allows you to sync individual elements of a transaction through separate endpoints

• You want to leverage battle-tested integrations. Merge works with hundreds of enterprise companies, which has enabled their partner engineers to identify and address countless edge cases over time

• Your integration needs extend beyond accounting. Merge not only supports more than a dozen accounting integrations but also hundreds of other integrations across popular software categories

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Apideck

Apideck lets you add hundreds of integrations through their unified API. They also support an integration marketplace that allows organizations to design and implement custom integration marketplace web pages.

Top features

• Integrations marketplace. You can build out various pages related to your integrations, whether it’s a voting portal for visitors to upvote certain integrations, individual integration pages to learn more about each, a partner request page, etc.

• Multi-category unified API. This includes ecommerce, HRIS, file storage, project management, and several others

• SDKs in several languages. These languages span everything from Python to Ruby to Go

When to choose Apideck over Rutter

• You need to spin up integration-related web pages quickly. Apideck’s integration marketplace can help you launch these pages faster than relying on developers to build them from scratch  

• You need to add several categories of integrations. Like Merge, Apideck supports various categories of software integrations

• You’re working with a tight budget. Apideck is one of the cheaper product integration solutions in the market and likely offers a lower price point than Rutter for your specific integration use cases

Related: Common alternatives to Apideck

Workato

Workato is an integration platform as a service that lets you build both internal and customer-facing integrations and workflow automations.

Top features

• Recipe builder UI. You can implement a trigger and associated actions across applications and data via a low-code UI

• Pre-built connectors and automation templates. Taken together, you can ideate and implement integrations and automations faster

• Offers Workbot®. The customizable chat bot lets you bring automations to a business communications platform like Slack

When to choose Workato over Rutter

• You need to build internal and customer-facing integrations. Rutter can only support the latter

• You’re looking to leverage AI to build integrations and automations faster. Workato offers copilots that can help you build both faster and more effectively via natural language

• You want to build more than financial API integrations. Workato supports many categories, from business communications platforms to customer service tools to AI services

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Related: A guide to Workato’s competitors

API2Cart

API2Cart offers a unified API for ecommerce platforms, like Magento, Shopify, and WooCommerce. This allows their customers to integrate their products with these platforms at scale and keep order, inventory, delivery, and customer data accurate in their platforms.

Top features

• Unified API for ecommerce. They support more than 60 ecommerce integrations

• Wide range of SDKs. The list includes Python, Java, R, C#, and several others

• Diverse set of endpoints. Their unified API lets you add, update, and remove a plethora of resources in your customers’ platforms, whether that's products, categories, shipments, order statuses, prices, etc.

When to choose API2Cart over Rutter

• You want to support many ecommerce integrations. API2Cart supports more than twice the ecommerce integrations that Rutter does

• You want a solution with strong customer validation. While API2Cart may not be particularly strong in this area, they have more reviews on 3rd-party review sites—like G2—than Rutter

• You’re looking for a specific plan. API2Cart offers more publicly-available pricing options than Rutter, which likely makes the solution a better fit for your business from a pricing perspective 

Zapier

The workflow automation solution lets you build both internal and customer-facing integrations and “zaps”, or task-based automations.

Top features

• App connectors. Zapier provides pre-built app connections with more than 7,000 systems across categories—from BI systems to marketing solutions to HR platforms

• Tables. Zapier lets you automate specific tasks on certain data within a table with the click of a button

• Copilot for Zaps. Using plain text, you can set up triggers and actions that work across your applications

When to choose Zapier over Rutter

• You’re looking to build internal and customer-facing integrations. Zapier is purpose-built for the former, so if your business is currently prioritizing internal integrations and automations, it may make more sense to use Zapier over Rutter

• You want to empower several employees to build automations over time. Zapier is relatively easy to use and offers enterprise-grade governance features. Taken together, non-technical personnel can build automations without compromising your data security and privacy policies and processes

• ‍You want to use a solution with a comprehensive track record of success. Zapier has many more customer case studies, online reviews, enterprise customers, and more, which can make investing in the platform feel less risky

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