Source leads

Fuel your customers’ CRM with leads

Don’t work with outdated CRM data. Automatically create newly sourced contacts and leads in your customers’ CRM.

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Enable your customers to source leads in 1-2-3

01

Authorize with simple front-end modal

Merge starts syncing data from your customers’ CRM platform

02

Sync contact and lead data between your customers’ CRM and your product

Pull in existing leads into your product and push any newly sourced ones to your customers’ CRM platform

03

Ensure up-to-date leads

Your customers now can close more deals faster with accurate contact and lead data

Features to support your use case

Real-time data

Set up webhooks to be notified when new leads are created or updated

Custom objects

Read and write any custom CRM fields based off your customers' specific needs for full flexibility

See it in action

Trusted by thousands of product leaders at companies like

Kaspr
Rilla

Using our Microsoft Dynamics and NetSuite integrations, our sales reps have been able to close hundreds of thousands of dollars in new business within the last few months. And they’re now going back to deals they previously lost because we couldn’t offer these integrations. I believe that our CRM integrations will soon help us close millions of dollars in sales.

Christopher Martin

Co-Founder and CTO, Rilla

Security and compliance are our foundation

Designed from the ground up to safeguard your customer data, Merge adheres to the industry’s highest standards of security and privacy and is certified in SOC 2 Type II, ISO 27001, HIPAA, and the GDPR

Security at Merge
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Read more

CRM API integration: definition, examples, benefits, tools

Learn about common use cases for CRM integration, the benefits of implementing them, and much more.

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A guide to using Lead APIs (with examples from Pipedrive)

Learn how you can sync lead data between your product and CRM solutions.

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Read, Write, and Update Custom Objects From Any CRM With One API

Merge Custom Objects enables you to interact with your customer’s unique data models to support deep, CRM-specific use cases

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Make integrations your competitive advantage

Stay in touch to learn how Merge can unlock hundreds of integrations in days, not years

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