Source Leads Use Case

Fuel your customers’ CRM with leads

Don’t work with outdated CRM data. Automatically create newly sourced contacts and leads in your customers’ CRM.

Features to support your use case

Custom objects

Read and write any custom CRM fields based off your customers’ specific needs for full flexibility

Real-time data

Set up webhooks to be notified when new leads are created or updated

See it in action

Trusted by thousands of product leaders at companies like

Kaspr
Rilla

Don’t just source leads, drive impact

Case Study

How Rilla used CRM integrations to bring in several hundreds of thousands of dollars in ARR within months

Using our Microsoft Dynamics and NetSuite integrations, our sales reps have been able to close hundreds of thousands of dollars in new business within the last few months. And they’re now going back to deals they previously lost because we couldn’t offer these integrations. I believe that our CRM integrations will soon help us close millions of dollars in sales.

Christopher Martin
Co-Founder and CTO
 | 
Rilla

Security and compliance
‍
are our foundation

Designed from the ground up to safeguard your customer data, Merge adheres to the industry’s highest standards of security and privacy and is certified in SOC 2 Type II, ISO 27001, HIPAA, and the GDPR

AiCPA SOCISO 27001HIPAA CompliantGDPR

Read more

CRM API integration: definition, examples, benefits, tools
CRM API integration: definition, examples, benefits, tools
Blog
A guide to using Lead APIs (with examples from Pipedrive)
A guide to using Lead APIs (with examples from Pipedrive)
Blog
Read, Write, and Update Custom Objects From Any CRM With One API
Read, Write, and Update Custom Objects From Any CRM With One API
Blog

Get your personalized Merge demo now

Integrate today or talk to our sales team to learn how Merge unlocks hundreds of integrations in weeks, not quarters