With the average enterprise (>2,000 employees) using over 200 apps, a person spends more time just searching for the right information to do their job. You're already trying to make that person’s life easier by automating critical revenue information — but how can you make your product even stickier?

With Merge Custom Objects, you can interact with your customer’s unique data models to support deep, CRM-specific use cases. Represent your product’s data directly in your customers’ CRM, or build up complex reports using the custom models your customers rely on. 

Custom objects are non-standardized objects that enable your customer to easily organize information, right inside their CRM. For more information Salesforce, the industry leading CRM, describes a very in-depth example of a custom object.

Merge Custom Objects enable you to support variable fields, schemas, and associations with a single build. This is done through four new data models and their supported API methods:

• Custom Object Records (GET, POST, and PATCH)
• Custom Object Class (GET and PUT)
• Associations (GET and PUT)
• Association Type (GET and POST)

Learn more about Merge Custom Objects in the Custom Objects Guide. 

Merge Custom Objects is now supporting Salesforce, HubSpot, and Zendesk Sell. Functionality for ActiveCampaign, Zoho CRM, Microsoft Dynamics, and Merge’s other 20+ CRM integrations is coming soon, where supported.

If you want to learn more about our process of building Custom Objects, check out this oral history with two of Merge’s team members.

If you want to learn more about Merge Custom Objects, please reach out to our team to discuss how we can support your use case.

If you're a Merge customer on the Professional and Enterprise plans, you'll be able to use Custom Objects right away.