How Hofy transformed its user-onboarding process with 40+ HRIS integrations

How Hofy transformed its user-onboarding process with 40+ HRIS integrations

PROBLEM

In-house resources couldn’t address the volume of integration requests coming in


The team at Hofy, which offers a platform that helps organizations equip their remote employees, knew they needed to build integrations with HRIS solutions. 

Prospects and clients were asking for the integrations, and the team at Hofy saw the integrations as essential for meeting clients’ expectations. “We have an SLA that states that 99.5% of equipment will be delivered to new hires within 10 business days and before their start date. The HRIS integrations can ensure that we not only meet this SLA but outperform it by leaps and bounds,” explains Zain Dhalla, a Senior Product Manager at Hofy.

Despite the value of having these integrations, the team knew they couldn’t afford to implement them in-house; they had limited developer resources and needed these employees focused on building out and refining features that differentiate their product in the market. 

Once they began looking at 3rd-party solutions, they came across Merge and knew it was the right fit.

“Our clients and prospects need to integrate Hofy with a wide range of HRIS solutions. We saw Merge’s Unified API as the key to addressing all these integration requests quickly and easily,”
— Zain Dhalla, Senior Product Manager at Hofy
Solution

Using Merge’s HRIS Unified API to streamline user onboarding at scale

Within a matter of weeks, they built to Merge’s Unified API and began offering 40+ HRIS integrations. Their most frequently-adopted integrations include BambooHR, HiBob, and Deel, but they also provide a variety of long-tail integrations, like CharlieHR and Humaans, to support individual client’s integration requirements. 

With the integrations, Hofy is able to streamline user onboarding through the following flow: Once a user is added to a client’s HRIS solution, Merge picks up the event through a scheduled, automated sync that runs frequently and normalizes it according to our associated common models. 

Hofy then pulls this information from Merge and populates the associated employee fields within the platform. Based on the rules a client sets in Hofy (i.e. the rules that determine the equipment each team should receive), the platform automatically initiates the process of purchasing the relevant equipment and delivering it on behalf of the new hire well before their first day.

Outcome

Improved product engagement and an enhanced customer experience

Hofy’s clients don’t have to purchase equipment and deliver it through their platform. But since the integrations remove the friction of adding users to the platform, there’s a higher likelihood that they use Hofy. 

Zain explains further: “In a world where we don’t offer HRIS integrations, our customers would be more likely to purchase the equipment and deliver it themselves or work with another vendor to do so. In other words, the HRIS integrations we provide through Merge help us keep users engaged on our platform.” 

The integrations also improve the end-user experience by allowing them to avoid reentering data from their HRIS into Hofy manually. This not only saves end-users time and lets them avoid tedious work but also prevents human errors. Hofy’s clients no longer have to worry about accidentally forgetting to add an employee into Hofy (which would cause the new hire to not receive their equipment) or adding incorrect details on a user, which could lead the new hire to receive the wrong set of equipment. 

Finally, Merge’s Integration Management features have allowed Hofy’s support team to troubleshoot integration issues quickly and effectively. Zain provides additional color:

“Integration errors can be caused by a variety of issues on the customer’s end. Using Merge’s Dashboard, our support team can quickly identify and diagnose any issue and pinpoint the solution for resolving it.”

So, what’s next in Hofy’s integration journey?

Given their success in using Merge to automate the user onboarding workflow, they’re already looking into using Merge for user offboarding. 

Zain adds more context: “The process will be fairly similar to onboarding. Once an employee’s termination date gets added in the HRIS, Merge will pick up the event via a scheduled sync and normalize the data. Hofy will then get this information from Merge and add it to the user’s profile in Hofy—triggering the offboarding flow for the employee within our product.” 

We’re fully confident that their team will execute this use case flawlessly.

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